Iconic Emcee & Streetwear Sensation

How we helped a rapper build a streaming empire and launch a successful streetwear brand. 

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THE CHALLENGE
 

AKUA had a deep content library, nearly two albums ready to go, and 15 music videos with a unique vibe, and a highly engaged local following, but was struggling to find traction beyond his local zip code. 

Having a legacy amongst the Drum & Bass subculture, and as a former member of Brass Knuckle Records, 

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THE AESTHETIC

Diskreet has an understated, quiet nature about his personality, and makes subtle, hypnotic blends with his DJ mixes. 

As a Dallas TX native transplanted to Los Angeles with roots in Hip Hop culture, gold, bling, and street culture was a must to include in the visual theme.


 

THE OUTCOME
 

The final product was two variants of the logo. The Ahnk symbol would make him easily recognizable for party-goers who'd seen his name on the flyer, and create a striking impression on his merchandise. The text-only variant would have a wider range in applications from flyers, to websites, to album art. 

Creating a brand standards guide with colors, fonts, and proper applications lended an aura of professionalism promoters could trust.

This new array of graphical elements covered a breadth of use cases to help increase his profile to the House Music industry. 

THE IMPACT

Having a well designed EPK and logo helped land gigs at  May We Rage, Pattern Bar, Funday, Spring Fling, One Love  Fest, The Lash and many more, playing alongside luminaries like Doc Martin, Morelia, and El Monk to name a few.  
 

Additionally, he signed music on labels like Dynamic Musik, Tech Avenue, and Aztec Music Recordings. 

The boost to his profile helped grow his social following,  

SERVICES
 

As musicians, we understand the need to present a professional image, send an eye-catching EPK to promoters, and anchor your visual identity in your listener's mind. Here's what we did to help Diskreet make a lasting mark and land more gigs.
 

  • Logo Design

  • Brand Standards Guide

  • Flyer Design

  • Album Cover Artwork

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THE PROOF

From headlining sold-out events in Southern California's Inland Empire, to multiple signings on notable record labels like Tech Avenue Records and Dynamik Music, Diskreet has grown his social media following significantly, and risen in the ranks of House Music to be come a staple of the So Cal scene.

We're honored to have played our part in helping him achieve such massive success. 

Click the icons in the logo grid below to see and hear it for yourself!