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    SHOULD YOU FOCUS ON SPOTIFY STREAMS, BEATPORT BUYS, OR YOUTUBE VIEWS FOR YOUR NEXT RELEASE?
    Jason Randle
    • Mar 7
    • 9 min

    SHOULD YOU FOCUS ON SPOTIFY STREAMS, BEATPORT BUYS, OR YOUTUBE VIEWS FOR YOUR NEXT RELEASE?

    Where should you focus your marketing efforts for your next release? Depends on what kind of fanbase you’re trying to develop...
    WHY IT PAYS TO BE ON SPOTIFY, EVEN IF THEY DON'T.
    Jason Randle
    • Feb 22
    • 9 min

    WHY IT PAYS TO BE ON SPOTIFY, EVEN IF THEY DON'T.

    Why playing Spotify's game might be the key to success in the music biz, even if Spotify doesn't pay artists enough.
    GET SIGNED OR GO INDIE?
    Jason Randle
    • Feb 5
    • 6 min

    GET SIGNED OR GO INDIE?

    So you want to get signed to the big boys in the biz? You sure about that? Indie Musician vs. Major Label Artist
    SET YOUR NEXT RELEASE UP FOR MAXIMUM SUCCESS
    Jason Randle
    • Jan 4
    • 4 min

    SET YOUR NEXT RELEASE UP FOR MAXIMUM SUCCESS

    Are you self releasing music? Maybe you want to launch a new label? Here's what you need to know to set your release up for success.
    BUY NEW GEAR OR INVEST IN MUSIC MARKETING?
    Jason Randle
    • Nov 23, 2021
    • 7 min

    BUY NEW GEAR OR INVEST IN MUSIC MARKETING?

    An article on how to avoid blowing your whole budget on stuff you don't need and focus on skills that matter.
    HOW IDENTITY DESIGN & CONTENT STRATEGY MADE MARSHMELLO FAMOUS
    Jason Randle
    • Jul 18, 2021
    • 5 min

    HOW IDENTITY DESIGN & CONTENT STRATEGY MADE MARSHMELLO FAMOUS

    Why Does Brand Strategy Matter for Musicians? How Identity Design & Content Strategy Made Marshmello Famous.
    HOW CONTENT MARKETING MADE MARSHMELLO  THE WORLD'S RICHEST DJ IN 2020
    Jason Randle
    • Jul 18, 2021
    • 5 min

    HOW CONTENT MARKETING MADE MARSHMELLO THE WORLD'S RICHEST DJ IN 2020

    Part One of a Two Part case study on the meteoric rise of of EDM Pop artist Marshmello

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