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Jason Randle
Aug 3, 20227 min read
7 HARSH TRUTHS ALL ARTISTS MUST FACE TO SUCCEED
7 Harsh Truths All Artists Must Hear & Overcome To Succeed.
Jason Randle
Mar 7, 20229 min read
SHOULD YOU FOCUS ON SPOTIFY STREAMS, BEATPORT BUYS, OR YOUTUBE VIEWS FOR YOUR NEXT RELEASE?
Where should you focus your marketing efforts for your next release? Depends on what kind of fanbase you’re trying to develop...
Jason Randle
Feb 22, 20229 min read
WHY IT PAYS TO BE ON SPOTIFY, EVEN IF THEY DON'T.
Why playing Spotify's game might be the key to success in the music biz, even if Spotify doesn't pay artists enough.
Jason Randle
Feb 4, 20226 min read
GET SIGNED OR GO INDIE?
So you want to get signed to the big boys in the biz? You sure about that? Indie Musician vs. Major Label Artist
Jason Randle
Jan 4, 20224 min read
SET YOUR NEXT RELEASE UP FOR MAXIMUM SUCCESS
Are you self releasing music? Maybe you want to launch a new label? Here's what you need to know to set your release up for success.
Jason Randle
Nov 23, 20217 min read
BUY NEW GEAR OR INVEST IN MUSIC MARKETING?
An article on how to avoid blowing your whole budget on stuff you don't need and focus on skills that matter.
Jason Randle
Jul 18, 20215 min read
HOW IDENTITY DESIGN & CONTENT STRATEGY MADE MARSHMELLO FAMOUS
Why Does Brand Strategy Matter for Musicians? How Identity Design & Content Strategy Made Marshmello Famous.
Jason Randle
Jul 18, 20215 min read
HOW CONTENT MARKETING MADE MARSHMELLO THE WORLD'S RICHEST DJ IN 2020
Part One of a Two Part case study on the meteoric rise of of EDM Pop artist Marshmello