Where should you focus your marketing efforts for your next release? Depends on what kind of fanbase you’re trying to develop...

Why playing Spotify's game might be the key to success in the music biz, even if Spotify doesn't pay artists enough.

So you want to get signed to the big boys in the biz? You sure about that? Indie Musician vs. Major Label Artist

Are you self releasing music? Maybe you want to launch a new label? Here's what you need to know to set your release up for success.

An article on how to avoid blowing your whole budget on stuff you don't need and focus on skills that matter.

Why Does Brand Strategy Matter for Musicians? How Identity Design & Content Strategy Made Marshmello Famous.

Part One of a Two Part case study on the meteoric rise of of EDM Pop artist Marshmello