Rising Star Shines Brighter
How branding helped a hometown hero explode on the global DJ scene.
Photo Credit: Kristal Diaz @ Drawing With Light
THE CHALLENGE
The hype had been building for some time, and before it blew the top off, Seek-One knew he needed to be prepared for the ride. A rapidly expanding record label, and increasingly popular club night had led to many new high profile opportunities.
Knowing he needed to create visual content that would help propel his music to the next level, and wanting to encapsulate his love for music, art, and skateboarding into a recognizable look, the time was right to develop a brand identity.
With such a diverse set of influences, how to combine them to hit all the right notes?
Challenge Accepted!
*Portrait Photo Credit: Julian Perez
THE AESTHETIC
DJ Seek-One is a genuine 'People's Champion.'
Coming from a background of inclusivity, he has helped push many other artists to the forefront of Southern California's House Music scene.
As an illustrator himself, Seek-One is a huge fan of the cartoon aesthetic, and wanted to capture that playful feel in his social media content, while visually demonstrating his quest to push forward musically.
THE OUTCOME
The final product was two variants of the logo , a longer rectangle shaped configuration and a square, stacked version. The italicized text indicates motion, and is reinforced by the arrow shapes that become apparent
From there, the mark could be applied to album art, social media content, stage visuals, flyers, and more.
Additionally, he requested stage visuals that featured his likeness reminiscent of a well known cartoon series opener.
This new array of graphical elements covered a breadth of use cases to help increase his profile to the House Music industry.
THE IMPACT
With a series of releases on prominent labels like Rock Bottom Records, House of Hustle, Dirtybird, and his own Spoon Fed Records, Seek-One was able to consistently top the Beatport Tech House charts.
These chart-toppers helped secure impressive gigs at festivals like We Are All One, Nocturnal Wonderland, the legendary Dirtybird Campout, and sold out crowds at the re-opening of Space Taco.
The hometown hero is now a bona fide global hit-maker, with content to match.
SERVICES
As musicians, we understand the need to stay consistent across all platforms to reinforce your visual identity, to align that identity with your sound, and the grind to stay relevant with scroll-stopping social media posts. Here's what we did to help Seek-One accomplish this very thing for his fanbase.
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Logo Design
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Social Media Content
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Stage & Livestream Visuals
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Album Cover Artwork
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THE PROOF
The results speak for themselves: chart topping music, renowned label signings, major festival bookings, massive social media following, one of Southern California's hottest club nights, co-founding two festivals, and his own successful label.
We're honored to have played our part in helping him achieve such massive success.
Click the icons in the logo grid below to see and hear it for yourself!